This Privacy Policy explains how brunelestateagents.co.uk ("we", "us", or "our") collects, uses, stores, and protects your personal data when you visit our website at brunelestateagents.co.uk, which provides independent reviews and information about casinos in Blackpool and across Great Britain. Brunelestateagents.co.uk acts as the data controller in respect of any personal information gathered through this site. By continuing to use our website, you acknowledge the practices described in this policy. This policy was last updated in 2026 and applies to all visitors located in the United Kingdom and beyond.
Information We Collect
Information You Provide
- Contact form submissions: your name, email address, and the content of any message you send us.
- Newsletter sign-ups: your email address and any preferences you indicate when subscribing.
- Comments or feedback: any text, username, or contact details you voluntarily submit via on-site feedback features.
- Correspondence: records of emails or enquiries you send directly to the brunelestateagents.co.uk team.
Information Collected Automatically
- IP address and approximate location derived from your internet connection.
- Browser type, version, and operating system used to access our site.
- Pages visited, time on page, and referring URLs collected via analytics tools.
- Click data and affiliate link interactions to understand how users navigate to reviewed operators.
- Cookie identifiers and session data as described in the section below.
Cookies We Use
Brunelestateagents.co.uk uses cookies to ensure the website functions correctly, to analyse visitor behaviour, and to support affiliate partnerships with the casino operators we review. You can manage your cookie preferences at any time through your browser settings or via our on-site cookie consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management. These cookies are strictly necessary and cannot be disabled. | Session / up to 1 year |
| Analytics | Collects anonymised data on page views, traffic sources, and user journeys to help us improve content on brunelestateagents.co.uk. | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on casino operator links so that brunelestateagents.co.uk can receive referral commissions. No personally identifiable information is shared with operators without your consent. | Up to 30 days |
| Preferences | Remembers your settings such as region, language preference, and cookie consent choices. | Up to 12 months |
| Third-Party Embeds | Set by embedded content providers (e.g. video players or social sharing widgets) when such features are present on the page. | Varies by provider |
How We Use Your Data
- To operate and maintain the brunelestateagents.co.uk website and deliver the content you request.
- To respond to your enquiries, feedback, or support requests in a timely manner.
- To send newsletters or updates about new Blackpool casino reviews, where you have opted in.
- To analyse website traffic and user behaviour so we can improve the quality and relevance of our reviews.
- To manage affiliate relationships with casino operators and track referral activity.
- To comply with applicable legal obligations, including UK Gambling Commission guidance and data protection law.
- To detect, prevent, and address technical issues, fraud, or misuse of the site.
Legal Bases for Processing
Brunelestateagents.co.uk processes your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our legal bases for processing are: consent (for analytics cookies, marketing emails, and non-essential data collection, which you may withdraw at any time); legitimate interests (for operating and improving the website, managing affiliate links, and preventing fraud, where these interests are not overridden by your rights); and legal obligation (where processing is necessary to comply with applicable law). Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of prior processing.
Third Parties & Affiliate Links
Brunelestateagents.co.uk contains links to third-party casino operators and gambling platforms reviewed on this site. When you click an affiliate link, you will be directed to an external website governed by that operator's own privacy policy — we encourage you to read it before providing any personal data. We may receive a commission for referrals; however, this does not influence our editorial independence. We also use third-party analytics providers (such as Google Analytics) who process anonymised usage data on our behalf under data processing agreements. These providers are contractually required to handle your data securely and only as directed by brunelestateagents.co.uk.
Your Privacy Rights
- Right of Access: request a copy of the personal data brunelestateagents.co.uk holds about you.
- Right to Rectification: ask us to correct any inaccurate or incomplete personal data.
- Right to Erasure: request deletion of your personal data where there is no compelling reason for its continued processing.
- Right to Data Portability: receive your data in a structured, commonly used, machine-readable format.
- Right to Object: object to processing based on legitimate interests or for direct marketing purposes.
- Right to Restrict Processing: ask us to suspend processing of your data in certain circumstances.
- Right to Withdraw Consent: withdraw any previously given consent at any time without penalty.
- Right to Lodge a Complaint: contact the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been infringed.
To exercise any of the above rights, please contact us directly using the details provided in the Contact section below. Brunelestateagents.co.uk will respond to all verified requests within 30 days.
Data Security & Retention
We take the security of your personal data seriously. Brunelestateagents.co.uk implements appropriate technical and organisational measures — including encrypted data transmission (HTTPS), access controls, and regular security reviews — to protect your information against unauthorised access, loss, or disclosure. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or to comply with legal requirements. Contact form data and correspondence are typically retained for no longer than 24 months, after which it is securely deleted or anonymised. Analytics data is retained in line with the cookie retention periods set out in the table above.